Course Synopsis:

The Search Engine Optimization for Sales course is designed to equip participants with the knowledge and skills to optimize their website and online content to drive organic traffic, improve search engine rankings, and ultimately boost sales. This short WSQ (Workforce Skills Qualification) course provides a comprehensive understanding of the principles and techniques of search engine optimization (SEO) tailored specifically for sales-focused objectives. Participants will learn the latest SEO strategies and best practices to attract qualified leads, increase visibility in search engine results, and enhance the overall online presence of their business. Through practical exercises and case studies, participants will gain hands-on experience in conducting keyword research, optimizing website structure and content, leveraging metadata, implementing link building strategies, and tracking and analyzing SEO performance. By the end of the course, participants will be equipped with the skills to develop and execute effective SEO strategies that drive sales growth and generate a positive return on investment.

Course Objectives:

     On completion of the course, learners will be able to:

• Identify effective internet marketing strategies to drive website traffic.
• Understand how search engines assess SEO and rankings.
• Develop SEO strategies tailored to organizational goals.
• Provide SEO recommendations for website technical elements and structures.
• Conduct research on search terms, keywords, and density for business websites.
• Manage keyword research to optimize content and identify sales opportunities.
• Collaborate with teams to create SEO-optimized content.
• Monitor web analytics for insights on SEO strategies.
• Identify social media, deep links, and other traffic sources.
• Manage search results and evaluate performance for improved rankings.
• Understand the processes involved in managing search results.

Course Structure:

Course Fee

WSQ Funding Requirements

• Fulfil at least 75% attendance for the training
• Marked ‘Competent’ for the assessment to be eligible for funding.

WSQ Claims & Funding

* Skills Future Credit (SFC) Claim Eligible for all WSQ courses

* UTAP (For NTUC Members) Funding Available

For more information on the funding requirements, please refer to www.skillsfuture.sg/funding

AWARD

Upon successful completion of the module, students will receive a Statement of Attainment ” Search Engine Optimisation (SEO) level 4″ awarded by SSG for the WSQ competency unit, WSQ Search Engine Optimisation for Sales.

To Apply

Please complete this course application form and submit please click APPLY NOW or send the application form to info@acetek.edu.sg

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