WSQ Paid Online Marketing

Course Synopsis:

The aim of this module is to enable learners to understand and adapt a more effective way of advertising in comparison to traditional marketing as audience interactions can be tracked and quantified, with audience segmentation and analytics tools, learners will understand how businesses can easily target their audiences and bring the right products to their customers. This course will cover the science and art or advertising with the skills to operate 3 major online Ad platforms

Course Objectives:

     On completion of the course, learners will be able to:

  • Understand online marketing funnel
  • Analyse the types of purchasing behaviour
  • Understand the difference between PPC and PPM
  • Writing advertisement copy
  • Creating campaign schedules
  • Researching valuable Google Search Ad keywords
  • Remarketing using Google Display Ads
  • Engaging prospective customers using Facebook Ads
  • Pre campaign, AB testing and custom audience evaluations
  • Analysing Ad performance metrics for improvement
Course Structure:
Duration16 Hours
Timing:9am – 6pm/9am – 12pm
Mode of Training:Classroom
Schedule:<Create a link to a PDF Schedule for the WSQ modules>
Mode of AssessmentBreakdown Course Components
Written assessmentCase studyClassroom Training: 14 HoursAssessment: 2 Hours
Course Fee (For Courses Starting after 1st Jan 2022)
Self-Sponsored
Singapore CitizensPRForeigner
> 40 Years old21 – 39 Years old
$148.00$228.00$228.00$428.00
Company-Sponsored
Non-SMESMEForeigner
> 40 Years old21 – 39 Years old
$148.00$228.00$148.00$428.00
WSQ Funding Requirements
  • Fulfil at least 75% attendance for the training
  • Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding Requirements

* Skills Future Credit (SFC) Claim Eligible for all WSQ courses

* UTAP (For NTUC Members) Funding Available

For more information on the funding requirements, please refer to www.skillsfuture.sg/funding

AWARD
  • Statement of Attainment awarded by SSG for WSQ competency unit “Marketing Campaign Management level 3 (ICT-SNM-3017-1.1)’’
To Apply
Modes of Payment

Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):

By Cheque: – Cheque payment should be crossed and made payable to: ACETEK COLLEGE PTE. LTD.

Reference behind the chequeStudent’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate

OR

By Telegraphic Transfer:

Bank NameUNITED OVERSEAS BANK (UOB)
Bank Address80 Raffles Place, UOB Plaza 1, Singapore 048624
Swift CodeUOVBSGSG
Name of AccountACETEK COLLEGE PTE. LTD.
Account Number340-317-112-1 (SGD)
ReferenceStudent’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate
For further assistance on payment related matters, please do not hesitate to contact us atTel: (65) 8752 4853 or Email: info@acetek.edu.sg

OR

By PayNow

Name of AccountACETEK COLLEGE PTE LTD
PayNow UEN No.200821327E

    Working Hours
    • Monday9:30 am - 6.00 pm
    • Tuesday9:30 am - 6.00 pm
    • Wednesday9:30 am - 6.00 pm
    • Thursday9:30 am - 6.00 pm
    • Friday9:30 am - 5.00 pm
    • SaturdayClosed
    • SundayClosed
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