WSQ Search Engine Optimisation for Sales

Course Synopsis:

The Search Engine Optimization for Sales course is designed to equip participants with the knowledge and skills to optimize their website and online content to drive organic traffic, improve search engine rankings, and ultimately boost sales. This short WSQ (Workforce Skills Qualification) course provides a comprehensive understanding of the principles and techniques of search engine optimization (SEO) tailored specifically for sales-focused objectives. Participants will learn the latest SEO strategies and best practices to attract qualified leads, increase visibility in search engine results, and enhance the overall online presence of their business. Through practical exercises and case studies, participants will gain hands-on experience in conducting keyword research, optimizing website structure and content, leveraging metadata, implementing link building strategies, and tracking and analyzing SEO performance. By the end of the course, participants will be equipped with the skills to develop and execute effective SEO strategies that drive sales growth and generate a positive return on investment.

Course Objectives:

     On completion of the course, learners will be able to:

  • Identify effective internet marketing strategies to drive website traffic.
  • Understand how search engines assess SEO and rankings.
  • Develop SEO strategies tailored to organizational goals.
  • Provide SEO recommendations for website technical elements and structures.
  • Conduct research on search terms, keywords, and density for business websites.
  • Manage keyword research to optimize content and identify sales opportunities.
  • Collaborate with teams to create SEO-optimized content.
  • Monitor web analytics for insights on SEO strategies.
  • Identify social media, deep links, and other traffic sources.
  • Manage search results and evaluate performance for improved rankings.
  • Understand the processes involved in managing search results.
Course Structure:
Duration24 Hours
Timing:9am – 6pm/9am – 12pm
Mode of Training:Classroom
Schedule:<Create a link to a PDF Schedule for the WSQ modules>
Mode of AssessmentBreakdown Course Components
 Creation of PortfolioWritten assessmentCase studyClassroom Training: 22 HoursAssessment: 2 Hours
Course Fee (For Courses Starting after 1st Jan 2022)
Singapore CitizensPRForeigner
> 40 Years old21 – 39 Years old
$228.00$348.00$3348.00$648.00 (w 8% GST)
> 40 Years old21 – 39 Years old
$228.00$348.00$228.00$648.00 (w 8% GST)
WSQ Funding Requirements
  • Fulfil at least 75% attendance for the training
  • Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding Requirements

* Skills Future Credit (SFC) Claim Eligible for all WSQ courses

* UTAP (For NTUC Members) Funding Available

For more information on the funding requirements, please refer to

  • Statement of Attainment awarded by SSG for WSQ competency unit “Brand Management level 3 (ICT-SNM-3002-1.1)’’
To Apply
Modes of Payment

Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):

By Cheque: – Cheque payment should be crossed and made payable to: ACETEK COLLEGE PTE. LTD.

 Reference behind the cheque Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate 


By Telegraphic Transfer:

Bank Address80 Raffles Place, UOB Plaza 1, Singapore 048624
Account Number340-317-112-1 (SGD)
ReferenceStudent’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate
For further assistance on payment related matters, please do not hesitate to contact us atTel: (65) 8752 4853 or Email:


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