WSQ Integrated Digital Marketing Campaigns

Course Synopsis:

The aim of this module is to enable learners to understand and adopt the pillars of Digital Marketing that make up the different aspects of Digital Marketing. Students will be able to use digital marketing campaigns to harness the power of these pillars of Digital Marketing and provide a way to bring customers offline to online and online to offline

Integrated Digital Marketing Campaigns (IDMC) is a one-stop course to help a participant to understand what digital marketing is and to bring their business online. Covering all the pillars of Digital Marketing, participants will study the strengths of every pillar and how to pillar can be integrated with a Digital Marketing campaign.

Course Objectives:

     On completion of the course, learners will be able to:

  • Understand Traditional VS digital marketing
  • Describe Consumer-driven marketing
  • Understand the Pillars of digital marketing
  • Describe the basics of web content, E-commerce, and social media
  • Create Strategies to drive traffic with email marketing, performance marketing and SEO
  • Understand the importance of choosing the right digital marketing channels
  • Creating integrated marketing campaigns
  • Apply Offline to online techniques
  • Using Multi-touch marketing models
  • Creating Digital marketing campaign optimisation
Course Structure:
Duration24 Hours
Timing:9am – 6pm/9am – 12pm
Mode of Training:Classroom
Schedule:<Create a link to a PDF Schedule for the WSQ modules>
Mode of AssessmentBreakdown Course Components
Written assessmentCase studyClassroom Training: 22 HoursAssessment: 2 Hours
Course Fee (For Courses Starting after 1st Jan 2022)
Self-Sponsored
Singapore CitizensPRForeigner
> 40 Years old21 – 39 Years old
$369.63$569.43$569.43$1068.93
Company-Sponsored
Non-SMESMEForeigner
> 40 Years old21 – 39 Years old
$369.63$569.43$369.63$1068.93
WSQ Funding Eligibility
  • Fulfil at least 75% attendance for the training
  • Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding Requirements

* Skills Future Credit (SFC) Claim Eligible for all WSQ courses

* UTAP (For NTUC Members) Funding Available

For more information on the funding requirements, please refer to www.skillsfuture.sg/funding

AWARD
  • Statement of Attainment awarded by SSG for WSQ competency unit “Integrated Marketing level 4 (ICT-SNM-4006-1.1)’’
To Apply
Modes of Payment

Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):

By Cheque: – Cheque payment should be crossed and made payable to: ACETEK COLLEGE PTE. LTD.

Reference behind the chequeStudent’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate

OR

By Telegraphic Transfer:

Bank NameUNITED OVERSEAS BANK (UOB)
Bank Address80 Raffles Place, UOB Plaza 1, Singapore 048624
Swift CodeUOVBSGSG
Name of AccountACETEK COLLEGE PTE. LTD.
Account Number340-317-112-1 (SGD)
ReferenceStudent’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate
For further assistance on payment related matters, please do not hesitate to contact us atTel: (65) 8752 4853 or Email: info@acetek.edu.sg

OR

By PayNow

Name of AccountACETEK COLLEGE PTE LTD
PayNow UEN No.200821327E

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    • Tuesday9:30 am - 6.00 pm
    • Wednesday9:30 am - 6.00 pm
    • Thursday9:30 am - 6.00 pm
    • Friday9:30 am - 5.00 pm
    • SaturdayClosed
    • SundayClosed
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