WSQ Paid Online Marketing
Course Synopsis:
The aim of this module is to enable learners to understand and adapt a more effective way of advertising in comparison to traditional marketing as audience interactions can be tracked and quantified, with audience segmentation and analytics tools, learners will understand how businesses can easily target their audiences and bring the right products to their customers. This course will cover the science and art or advertising with the skills to operate 3 major online Ad platforms
Course Objectives:
On completion of the course, learners will be able to:
- Understand online marketing funnel
- Analyse the types of purchasing behaviour
- Understand the difference between PPC and PPM
- Writing advertisement copy
- Creating campaign schedules
- Researching valuable Google Search Ad keywords
- Remarketing using Google Display Ads
- Engaging prospective customers using Facebook Ads
- Pre campaign, AB testing and custom audience evaluations
- Analysing Ad performance metrics for improvement
Course Structure:
| Duration | 16 Hours | |
| Timing: | 9am – 6pm/9am – 12pm | |
| Mode of Training: | Classroom | |
| Schedule: | View PDF | |
| Mode of Assessment | Breakdown Course Components | |
| Written assessment, Case study | Classroom Training: 14 HoursAssessment: 2 Hours | |
Course Fee
| Self-Sponsored | |||
| Singapore Citizens | PR | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $156.00 | $236.00 | $236.00 | $436.00 |
| Company-Sponsored | |||
| Non-SME | SME | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $156.00 | $236.00 | $156.00 | $436.00 |
WSQ Funding Requirements
- Fulfil at least 75% attendance for the training
- Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding
* Skills Future Credit (SFC) Claim Eligible for all WSQ courses
* UTAP (For NTUC Members) Funding Available
For more information on the funding requirements, please refer to www.skillsfuture.sg/funding
AWARD
Upon successful completion of the module, students will receive a Statement of Attainment ” Marketing Campaign Management level 3″ awarded by SSG for the WSQ competency unit, WSQ Paid Online Marketing.
To Apply
Please complete this course application form and submit please click APPLY NOW or send the application form to info@acetek.edu.sg
Modes of Payment
Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):
By Cheque: – Cheque payment should be crossed and payable to ACETEK COLLEGE PTE. LTD.
| Reference behind the cheque | Student’s Full Name, Student’s Passport Number / NRIC Course Title – Indicate as appropriate. |
OR
By Telegraphic Transfer:
| Bank Name | UNITED OVERSEAS BANK (UOB) |
| Bank Address | 80 Raffles Place, UOB Plaza 1, Singapore 048624 |
| Swift Code | UOVBSGSG |
| Name of Account | ACETEK COLLEGE PTE. LTD. |
| Account Number | 340-317-112-1 (SGD) |
| Reference | Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate. |
| For further assistance on payment-related matters, please do not hesitate to contact us at: (65) 8111 0897 or Email: info@acetek.edu.sg | |
OR
By PayNow
| Name of Account | ACETEK COLLEGE PTE LTD |
| PayNow UEN No. | 200821327E |
