WSQ Integrated Digital Marketing Campaigns
Course Synopsis:
The aim of this module is to enable learners to understand and adopt the pillars of Digital Marketing that make up the different aspects of Digital Marketing. Students will be able to use digital marketing campaigns to harness the power of these pillars of Digital Marketing and provide a way to bring customers offline to online and online to offline
Integrated Digital Marketing Campaigns (IDMC) is a one-stop course to help a participant to understand what digital marketing is and to bring their business online. Covering all the pillars of Digital Marketing, participants will study the strengths of every pillar and how to pillar can be integrated with a Digital Marketing campaign.
Course Objectives:
On completion of the course, learners will be able to:
- Understand Traditional VS digital marketing
- Describe Consumer-driven marketing
- Understand the Pillars of digital marketing
- Describe the basics of web content, E-commerce, and social media
- Create Strategies to drive traffic with email marketing, performance marketing and SEO
- Understand the importance of choosing the right digital marketing channels
- Creating integrated marketing campaigns
- Apply Offline to online techniques
- Using Multi-touch marketing models
- Creating Digital marketing campaign optimisation
Course Structure:
| Duration | 24 Hours | |
| Timing: | 9am – 6pm/9am – 12pm | |
| Mode of Training: | Classroom | |
| Schedule: | View PDF | |
| Mode of Assessment | Breakdown Course Components | |
| Written assessment, Case study | Classroom Training: 22 HoursAssessment: 2 Hours | |
Course Fee
| Self-Sponsored | |||
| Singapore Citizens | PR | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $389.61 | $589.41 | $589.41 | $1088.91 |
| Company-Sponsored | |||
| Non-SME | SME | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $389.61 | $589.41 | $389.61 | $1088.91 |
WSQ Funding Eligibility
- Fulfil at least 75% attendance for the training
- Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding
* Skills Future Credit (SFC) Claim Eligible for all WSQ courses
* UTAP (For NTUC Members) Funding Available
For more information on the funding requirements, please refer to www.skillsfuture.sg/funding
AWARD
Upon successful completion of the module Students will receive, Statement of Attainment ” Integrated Marketing level 4″ awarded by SSG for WSQ competency unit, WSQ Integrated Digital Marketing Campaigns.
To Apply
Please complete this course application form and submit please click APPLY NOW or send the application form to info@acetek.edu.sg
Modes of Payment
Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):
By Cheque: – Cheque payment should be crossed and payable to ACETEK COLLEGE PTE. LTD.
| Reference behind the cheque | Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate |
OR
By Telegraphic Transfer:
| Bank Name | UNITED OVERSEAS BANK (UOB) |
| Bank Address | 80 Raffles Place, UOB Plaza 1, Singapore 048624 |
| Swift Code | UOVBSGSG |
| Name of Account | ACETEK COLLEGE PTE. LTD. |
| Account Number | 340-317-112-1 (SGD) |
| Reference | Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate |
| For further assistance on payment related matters, please do not hesitate to contact us atTel: (65) 8111 0897 or Email: info@acetek.edu.sg | |
OR
By PayNow
| Name of Account | ACETEK COLLEGE PTE LTD |
| PayNow UEN No. | 200821327E |
