WSQ Digital Analytics with Google Analytics
Course Synopsis:
The aim of this module is to enable learners to understand the combined impact of marketing efforts by learning how the new Analytics can measure app and web interactions together. Students will get to analyse the conversions from YouTube video views alongside conversions from Google and non-Google paid channels, and organic channels like Google Search, social, and email, which will help them make sound strategic marketing decisions for the business.
Data Analytics with Google Analytics (DAGA) focuses on equipping marketers and business people with the necessary skills to understand, use and present data from Google Analytics.
Course Objectives:
On completion of the course, learners will be able to:
- Understand and adopt basic statistical analysis
- Use data collection and sorting methods
- Identify credible and non-credible data
- Describe campaign sources, mediums and conversions in Google Analytics
- Understand the importance of data management and digital interactions in Google Analytics
- Understanding users and digital interactions in Google Analytics
- Using Google Analytics to identify and increase high-value traffic
- Calculate Return on Investment (ROI) with Google Analytics
- Using Google Data Studio to visualize data
- Using dark data to present findings
Course Structure:
| Duration | 16 Hours | |
| Timing: | 9am – 6pm/9am – 12pm | |
| Mode of Training: | Classroom | |
| Schedule: | View PDF | |
| Mode of Assessment | Breakdown Course Components | |
| Written assessment, Case study | Classroom Training: 14 HoursAssessment: 2 Hours | |
Course Fee
| Self-Sponsored | |||
| Singapore Citizens | PR | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $311.61 | $471.41 | $471.41 | $870.91 |
| Company-Sponsored | |||
| Non-SME | SME | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $311.61 | $471.41 | $311.61 | $870.91 |
WSQ Funding Requirements
- Fulfil at least 75% attendance for the training
- Marked ‘Competent’ for the assessment to be eligible for funding.
WSQ Claims & Funding
* Skills Future Credit (SFC) Claim Eligible for all WSQ courses
* UTAP (For NTUC Members) Funding Available
For more information on the funding requirements, please refer to www.skillsfuture.sg/funding
AWARD
Upon successful completion of the module, students will receive a Statement of Attainment ” Market Research level 5″ awarded by SSG for the WSQ competency unit, WSQ Digital Analytics with Google Analytics.
To Apply
Please complete this course application form and submit please click APPLY NOW or send the application form to info@acetek.edu.sg
Modes of Payment
Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):
By Cheque: – Cheque payment should be crossed and payable to ACETEK COLLEGE PTE. LTD.
| Reference behind the cheque | Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate. |
OR
By Telegraphic Transfer:
| Bank Name | UNITED OVERSEAS BANK (UOB) |
| Bank Address | 80 Raffles Place, UOB Plaza 1, Singapore 048624 |
| Swift Code | UOVBSGSG |
| Name of Account | ACETEK COLLEGE PTE. LTD. |
| Account Number | 340-317-112-1 (SGD) |
| Reference | Student’s Full NameStudent’s Passport Number / NRICCourse Title – Indicate as appropriate. |
| For further assistance on payment-related matters, please do not hesitate to contact us at: (65) 8111 0897 or Email: info@acetek.edu.sg | |
OR
By PayNow
| Name of Account | ACETEK COLLEGE PTE LTD |
| PayNow UEN No. | 200821327E |
