Course Synopsis:

The Postgraduate Diploma in Business Administration (PGDBA) is designed for professionals seeking to elevate their managerial and leadership capabilities. This flexible, blended-learning program combines online coursework with periodic face-to-face sessions, making it ideal for those balancing career commitments. With an emphasis on practical knowledge and strategic thinking, the PGDBA equips students with the skills necessary to make data-driven decisions, lead teams effectively, and drive business growth in a dynamic global environment.

Course Objectives:

On completion of the course, learners will be able to:

• Apply strategic management principles to formulate and implement effective business strategies.
• Demonstrate effective leadership and manage organizational behavior to foster a positive work environment.
• Interpret and analyze financial information for informed decision-making.
• Optimize operations and supply chain processes for efficiency and effectiveness.
• Manage human resources strategically to attract, develop, and retain talent.
• Leverage digital marketing strategies to enhance brand visibility and customer engagement.
• Integrate sustainability principles into business operations and practices.
• Foster an entrepreneurial mindset and drive innovation within organizations.

Modules:

1. Strategic Management:

This module provides the tools to analyze business environments, formulate effective strategies, and drive organizational success in competitive markets. It focuses on understanding strategic frameworks and implementing plans for long-term growth.

2. Leadership and Organizational Behavior:

This module develops essential skills in leading and managing people. It explores leadership styles, team dynamics, and organizational culture, enabling participants to create productive and positive work environments.

3. Operations and Supply Chain Management:

This module focuses on optimizing business processes and supply chains for efficiency. It addresses operational strategy, process improvement, and logistics, aiming to create streamlined and effective operations.

4. Human Resource Management:

This module covers the core functions of managing human capital. It explores talent acquisition, performance management, training, and employee relations, ensuring participants can build and maintain a productive workforce

5. Finance for Managers:

This module equips managers with the financial knowledge to make sound decisions. It covers financial analysis, budgeting, investment evaluation, and risk management, ensuring participants can understand and manage financial performance.

6. Digital Marketing Strategies:

This module provides an overview of digital marketing techniques. It covers SEO, social media, content marketing, and analytics, enabling participants to leverage online channels for business growth.

7. Sustainable Enterprises:

This module explores the integration of sustainability into business practices. It addresses environmental, social, and governance factors, encouraging responsible and ethical business operations.

8. Entrepreneurship and Innovation:

This module fosters an entrepreneurial mindset and drives innovation. It covers opportunity identification, business planning, and growth strategies, empowering participants to launch and manage new ventures.

Course Structure:

Entry Requirement