Diploma in Digital Marketing Technology (E-Learning)
Course Synopsis:
The Diploma in Digital Marketing Technology (E-Learning) program is designed to provide students with the knowledge and skills required to succeed in the dynamic field of digital marketing. This comprehensive program covers a range of topics, from search engine optimization to social media advertising, content marketing, and web analytics.
Course Outcomes
At the end of the course, learners will be able to:
1. identify and apply best practices across different channels and platforms.
2. identify and evaluate different channels and tactics to determine the most appropriate approach for each campaign.
3. to set up and optimize campaigns, measure performance, and make data-driven decisions.
4. able to use web analytics tools like Google Analytics to track performance and identify areas for improvement.
Modules:
1. Introduction to Digital Marketing
This module provides students with an overview of the principles and practices of digital marketing. Students will learn about the different channels and tactics involved in digital marketing and how to develop an effective digital marketing strategy.
2. Search Engine Optimisation (SEO)
This module focuses on the techniques and best practices used in search engine optimization. Students will learn how to optimize websites for search engines and increase organic traffic to their sites.
3. Search Engine Marketing (SEM)
In this module, students will learn about search engine marketing and the different platforms available for pay-perclick advertising, including Google Ads and Microsoft Advertising/Bing Ads.
4. Social Media Marketing & Branding
This module covers social media marketing and the different platforms available for businesses to engage with their target audience. Students will learn how to develop a social media strategy and tactics for building brand awareness, engagement, and loyalty.
5. Social Media Advertising
In this module, students will learn about social media advertising on Facebook, Instagram, and LinkedIn. They will learn how to set up and optimize social media ad campaigns and measure their effectiveness.
6. Content Marketing
This module covers content marketing strategies and tactics, including blog and email marketing. Students will learn how to create engaging content that resonates with their target audience and how to use email marketing to nurture leads and build customer relationships.
7. Web Analytics (Google Analytics)
This module provides students with an understanding of web analytics and how to use tools like Google Analytics to measure and analyze the performance of digital marketing campaigns. Students will learn how to use data to make data-driven decisions and optimize campaigns.
8. Digital Strategy and Planning (Marketing Automation)
In this module, students will learn about digital strategy and planning and how to use marketing automation tools to streamline and optimize their digital marketing efforts.
Course Structure:
| Mode of Delivery: | E-Learning | |
| Teacher to Student Ratio: | 1:100 | |
| Duration: | Full-Time: 6 months （Maximum candidature period is 12 months） | |
| Class Frequency: | 5 days a week x 3 hours per day | |
| Total Contact Hours: | 168 total contact hours (Full-Time) | |
| Attendance: | Achieved minimum attendance of 75% to qualify for graduation. | |
| Assessment Method: | The assessment will be combination of written presentations, projects or written assignments. Assessment methods may vary according to individual module requirements. | |
| Graduation Criteria: | Students who have successfully completed the course by passing every module will be awarded the Diploma in Digital Marketing Technology (E-Learning), by ACETEK College. | |
Entry Requirement
| Local | International | |
| Minimum Age | 17 years | 17 years |
| Academic Qualification | GCE ‘O’ Level credits (at minimum C6 grade or equivalent) or equivalent (Mature candidates without the minimum academic qualification may be eligible if they are at least 30 years old and have 8 years of working experience) | Completed 10 years of formal education or equivalent. (Mature candidates without the minimum academic qualification may be eligible if they are at least 30 years old and have 8 years of working experience) |
| English Proficiency | Pass (at minimum C6 grade or equivalent) in GCE ‘O’ level English or equivalent. or WSQ Workplace Literacy (WPL) level 5 qualification in Reading, Listening, Speaking and Writing or Passed AceTek’s English Placement Test | Pass in English language in year 10 or equivalent. or Passed AceTek’s English Placement Test |
