November 7, 2023


Running a home baking business in Singapore can be a rewarding and profitable venture, but there are some specific considerations to keep in mind. Here are some tips for successfully running your own home baking business in Singapore:


You must make sure that your sanitary procedures are up to par because you are selling food. Your consumers might get food poisoning after consuming your products if you don’t maintain a clean working environment and proper food handling methods. You can end up in serious legal trouble as a result of this. You should equip yourself with the necessary food safety and hygiene knowledge, which you can easily do by attending SFA food safety course level 1. You would also need to comply with Fire Safety and Shelter Department regulations.

If you’re residing in a HDB you can check out the Home-Based Business Scheme (HBBS), it is a government initiative that enables HDB residents to operate a home-based bakery without having to submit an application for a food license. You can now start selling your products to customers much more easily by simply setting up your own home bakery.

However, there are key points that home bakers staying at HDB flats should pay attention to for the HBBS initiative:

  1. Grow your business organically through social media or by word of mouth. Meaning, there shouldn’t be any paid advertisements or paid social media ads, or slogans and signages displayed in and around your apartment.
  2. You can run your business if you’re the registered owner if not you have to have consent from the flat owners.
  3. You’re not allowed to employ outsiders or non-resident staff to work in the apartment.
  4. No mass production allowed and no supplying to commercial businesses.
  5. No additional traffic should be brought to the area, and there shouldn’t be any negative effects on the neighbourhood or the quality of life, such as noise, smoke, stench, litter, effluent, or dust nuisances, or any risk to the nearby residents.
  6. Use of large machinery or appliances not intended for home use is strictly prohibited.

Make an investment in top-notch equipment because it will directly affect the caliber of your baked items. To guarantee that your products are consistently excellent, make an investment in high-quality equipment like a stand mixer, baking sheets, and measurement tools. Though there baking tools are important items for a home-baker. Two most important equipment which is a must-have if you’re running your home business is a good oven and mixer.

Having a good oven is extremely important for a home baking business. In fact, it is one of the most important pieces of equipment that a home baker can have. The oven is the heart of any bakery, and having a reliable and high-quality oven can make a significant difference in the quality of your baked goods and the success of your business.

A good oven should be able to maintain a consistent temperature, have even heat distribution, and provide adequate space for your baking needs. This will allow you to bake your products to perfection every time, resulting in a consistent and high-quality product that your customers will love.

Investing in a high-quality oven may be expensive, but it can be a wise investment in the long run. It can help you to increase your efficiency, improve your product quality, and ultimately grow your business. So, if you’re serious about starting a home baking business, investing in a good oven is definitely worth considering.

Secondly, a mixer is an essential piece of equipment for making dough, batter, and other ingredients that are crucial for baking.

A good mixer should be powerful enough to handle heavy loads, have variable speed settings, and come with different attachments that can be used for different tasks. This will allow you to mix ingredients quickly and easily, and produce a consistent product every time.

Investing in a high-quality mixer may also be expensive, but it can be worth it in the long run. It can help you to save time and effort, improve your product quality, and ultimately grow your business.

In summary, both a good oven and a good mixer are essential for a home baking business. Investing in high-quality equipment can help you to produce consistent and high-quality products that your customers will love, and ultimately help your business to succeed.


It is important to do research on your competitors and other home-based baking businesses. By studying your competitors, you can learn about the latest trends in baking, as well as the strategies and techniques used by other bakers to create winning products. This information can help you to improve your own products and increase your chances of success.

Once you have decided on a product create your own signature product, Develop a signature product that sets you apart from other home bakers in Singapore. This could be a particular type of bread, a unique flavor combination, or a special decoration technique.


Having a perfect product is very important for any home baking business. In fact, the quality of your product is the foundation of your business and can make a huge difference in its success.

Customers who buy baked goods from you expect them to taste delicious, look visually appealing, and have a consistent quality every time. Therefore, it’s crucial to invest time and effort into developing and perfecting your recipes, using high-quality ingredients, and ensuring that your products are always baked to perfection.

A perfect product not only creates customer satisfaction and loyalty but also generates positive word-of-mouth advertising, which is essential for growing your business. On the other hand, if your products are inconsistent, unappealing, or taste bad, it can quickly damage your reputation and make it difficult to retain customers.

It has become increasingly important to create an “Instagram-worthy” product for home baking businesses in today’s social media-driven world. Having not just a delicious but visually appealing products that are shareable on Instagram and other social media platforms can help you reach more potential customers and increase brand awareness for your home baking business.


In Singapore Having a great online presence is extremely important for a home-baking business. In today’s digital age, many customers search for products and services online before making a purchase, and having a strong online presence can help you reach more potential customers and build trust with them.

Here are some reasons why a great online presence is important for your home-baking business:

  • Increased visibility: Having a website and social media accounts for your business can make it easier for potential customers to find you online, even if they have never heard of your business before.
  • Improved credibility: A professional-looking website and active social media accounts can help establish your business as a credible and trustworthy source of high-quality baked goods.
  • Customer engagement: Social media platforms are a great way to engage with customers, answer their questions, and build relationships with them.
  • Increased sales: An online presence can make it easier for customers to place orders and purchase your products, leading to increased sales and revenue for your business.
  • Brand building: By creating a consistent brand across your website and social media accounts, you can help your business stand out in the crowded baking industry.

Overall, having a great online presence is essential for the success of your home-baking business. It can help you reach more customers, build credibility and trust, and increase sales and revenue. In AceTek we provide a our learners the opportunity not just to learn about baking but how to go about creating that online presence and running a successful online business. Find out more about how you can create a successful business through our Diploma in Entrepreneurship (Bakery & Café Operations) programme.